ARRIVA BUS —
OOH + SOCIAL

For uni students, the bus is a cheap way to go out and have fun. But it’s not exactly cool. So to sell more Student Saver tickets, we didn’t talk about the bus. Instead, we showed students all the great places the bus could take them.

The pick of the campaign was this set of posters in cinemas. Disguised as movie posters, they encouraged students to bus life to the max and carry on their night after the movie.