MELITTA COFFEE MACHINES —
PROMO CAMPAIGN

In the run up to Black Friday, brands always pressure people to “BUY NOW! BUY NOW!”. We went against the grain and took a more relaxed approach… with deals on Melitta coffee machines that lasted ‘til Boxing Day. The campaign ran across digital and social. Cream of the crop were these ASMR Spotify ads. Tongue clicks always get click throughs.

Online sales up 50%.
CTR was double Spotify’s benchmark.
Silver at Drum Roses.