BRITISH GYPSUM SPRAY –
NEW PRODUCT LAUNCH

As creative leads on British Gypsum, we knew plasterers took pride in their skills – and were sceptical of trying anything new. So when British Gypsum made their plaster sprayable, we didn’t push it onto plasterers. Instead, we took 3 real pros and made them look like skilled athletes. Then positioned spray as just another skill to add to their arsenal.

YouTube: 3 million views, 80% watched to the end

PPC: 8% clicked through to the campaign landing page