ALL WE KNOW IS… IT’S DELICIOUS.
YEO VALLEY NATURAL TOP.
Yeo Valley made a two-layered yogurt. They couldn’t tell us why. Rather than fight the confusion, we used it to sell the deliciousness in a fun way - with help from an Alexa rip-off called Daisy.
The suggestive press tickled Stephen Fry, earning us free media on Twitter.
And yogurt-lovers settled the debate on Insta.