CRAZY ABOUT PAVING.
TRAVIS PERKINS.
TP wanted to do some deals on their paving. But deals can make products feel cheap. To prove TP would never offer inferior products, we positioned them as the paving experts. Channelling martial arts masters from films like Kill Bill, we created the zen master of paving - and put his great knowledge and wisdom to the test. Warning: it gets a bit crazy during the licking challenge.